STABILO's Colourful Minds, Colourful Lives experience centre
COLOURFUL MINDS COLOURFUL LIVES aims to hone creative skills in children and to better equip them for the future. It is also to introduce the benefits of creativity in children to parents.
This is a school project about the rise in gamification, for things to be more "phygital" and create a better brand experience.
RESEARCH
What exactly is STABILO? They are a stationery brand whose brand mission is to "Be colourful". They promote a lot of ways one can use the product and has a community through sharing UGC on their social platform.
MOODBOARD
The overall moodboard will be of a neon and colourful look and feel. This is to align with their target audience, children, and use colours as a way to reach out to them.
USER JOURNEY
The user journey is to bring awareness of the campaign by STABILO through posters at Popular, a well-known bookstore that parents with children go to.
EXPERIMENTS
Below are experiments with the visuals I have created to promote the exhibition centre. These posters will be placed at Popular, a well-known bookstore in Singapore.
BROCHURE
MOBILE WEBSITE
3D SPACE
Done in Blender to see the overall look and feel of the space, these are the 3 activities that children can participate in. Colourful Collage, Light Table and AR photo booth.
These activities encompass "phygital" experiences which remind parents that STABILO is an ever-growing company that is updated on the current trends and is able to cater to the ages now.
The completed 3D render shows the space as a neon-themed room with activities that are for both children and parents.
STORYBOARDING
The user-journey video will be talking about what CLCM is, how it helps and why it's important.
VIDEO
